BRANDING / IDENTITY DESIGN
The 300 Museum
May 2024
Bowling Museum
Figma, Adobe Photoshop, Adobe InDesign, Adobe Illustrator
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The International Bowling Museum & Hall of Fame is renowned for its commitment to honoring the histories and achievements of elite bowlers and celebrating the sport's legacy. In this mockup, the museum is rebranded as "The 300 Museum" to reflect this dedication, with the number "300" symbolizing a perfect bowling score. The typeface Canno was selected to evoke the qualities of a bowling ball and to impart a retro feel to the sport, complemented by a color palette that reinforces these attributes.
The proposed identity system includes mockups of letterheads, envelopes, museum tickets, business cards, merchandise, signage, and a revised version of the museum's website.
Healing Hue
May 2024
Art Therapy
Figma, Adobe Photoshop, Adobe InDesign
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Originally named the American Art Therapy Association, this project reimagines the organization as "Healing Hue" through a mockup of a cohesive and precise brand identity system. A therapeutic color palette and carefully selected typefaces were utilized to create a welcoming and approachable image for those interested or involved in art therapy. Recognizing that art therapy is often perceived as unconventional or impractical, the project aimed to shift this perception toward a calming yet expressive invitation to explore the practice.
The proposed branding includes applications across letterheads, IDs, merchandise, business cards, and a refreshed design for the AATA website.
Miller Knoll Workspace Research Library
April 2023
Online Library
Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro
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MillerKnoll is known as an iconic design company that creates
modern, sustainable, and equitable environments. Using their existing
branding guidelines, I developed the identity for the Workplace Research
Library by incorporating a simple lightbulb icon derived from the Helvetica "o." This minimalistic logotype enhances the MillerKnoll brand identity while ensuring the library is both suitable and inviting for consumers.
AHA - Riverside Park
May 2023
Local Park
Adobe Photoshop, Adobe InDesign, Adobe Illustrator
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Working with the American Heart Association as our client, my team and I promoted the importance of heart health at Riverside Park in Providence, RI. Our target audience included children and those involved with them, such as parents and teachers. We revitalized the park's identity to make it more inviting and engaging by incorporating bilingual signage—catering to the predominantly Hispanic community—and designing a fun playground.